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Laugenes Opvisning 2017 / Fashion Show Tailors Guild 2017

This event organized by its president Johnny Wichmann and his team focuses on promoting local artisanship, craft, tradition, heritage and luxury in Denmark. The preservation and innovation of the traditional craft, as well as the support of young talents with this presentation of a “Fashion Show of Creativity” aims to strengthen the local businesses and promote its products and services.

We had the pleasure to join the annual fashion show of the Danish Tailors Guild and send three full-bespoke menswear outfits down the catwalk at Moltkes Palæ in Copenhagen.

Model Mads wearing a warm overcoat, vintage wool cloth from I.W.Hvidberg.
Model Mounier looking dapper in a silk jacket with embroidered dragonflies, cloth from Loro Piana.
Model Per looking elegant in his full-bespoke suit, cloth from Harrisons of Edinburgh.
Model Mounier is greeting HRH Princess Benedikte, patron of the Tailors Guild.
Model Per impressing the audience. The ladies seem to be pleased.
HRH Princess Benedikte and Oliver Häberli having a chat backstage after the Fashion Show.
Oliver Häberli’s sketch book and some fabric bunches backstage.

Photos©Allan Bjerre